Abshan Honey

Conversion Performance

We helped Abshan Food Industries turn natural storytelling into brand trust — raising brand awareness by 31% in one year through content, design, and strategy.

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Overview

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Since 1999, Abshan has become a symbol of authenticity in Iran’s natural food industry — producing high-quality honey and fruit preserves using advanced technology and ingredients sourced from the green valleys of Taleghan. While the brand had scientific depth and a strong product, its digital presence and brand communication lacked cohesion, emotional connection, and a modern consumer narrative.

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The Challenge

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Elevate Abshan’s perception beyond a traditional FMCG label

Build emotional resonance around their commitment to purity and nature

Reposition the brand visually and narratively to reflect premium quality

Connect consumers to the science and soul behind the product

Boost awareness and trust in a highly saturated, price-sensitive market

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Approach

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1. Narrative-Led Content Strategy
‍Through Social Content Strategy & Production, we crafted stories that reframed the relationship between consumer and product. Our content invited audiences into the world of beekeepers, wild herbs, and vacuum jam technology — turning product features into human-centered narratives.
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2. AI-Enhanced Creative Production
Using AI tools and content mapping, we developed visuals and videos tailored for Instagram and web — balancing modern aesthetics with cultural familiarity. We showcased everything from jam texture under vacuum conditions to behind-the-scenes in Taleghan valleys, creating immersive and educational content.
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3. Labeling & Website Redesign
We rebuilt the digital and visual experience of Abshan, starting with a full website overhaul that prioritized simplicity, credibility, and conversion. The new label design system used clean hierarchy and nature-inspired visuals to distinguish product lines, while aligning with international retail standards.
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4. Campaign Strategy for Awareness
We launched awareness campaigns both online and offline, designed around brand education and emotional relevance. These campaigns were structured as value-driven touchpoints that made consumers feel connected to the source of their food.

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Services

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Content Performance

Social Content Strategy & Production (Instagram series, reels, educational visuals, founder storytelling)
AI-Enhanced Creative Production (Automated content adaptation for formats and platforms)
Content Automation & AI Workflows (Scheduling, narrative sequencing based on audience behavior)

Custom Services

Website Design & Development (Modern, mobile-first experience with conversion focus)
Packaging & Label Design (Redesigned for clarity, shelf presence, and narrative alignment)
Brand Awareness Campaign Strategy (Hybrid campaigns with in-store + digital components)
Consumer Research & Brand Perception Survey (to quantify brand lift post-campaign)

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