Imen Sazeh

Transform Your Performance with AI

Acquisition Performance

We repositioned IMEN SAZEH as a leading luxury developer — elevating brand perception, aligning marketing and sales, and driving a 40% lift in brand awareness among high-value audiences.

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Overview

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IMEN SAZEH Construction Group is a visionary real estate developer known for crafting intelligent, high-quality living spaces across coastal, urban, and residential landscapes. Their focus on lifestyle-driven design, ethical development, and long-term investment value has positioned them as one of the most trusted names in the market. However, their brand identity, digital presence, and cross-team communication strategy needed to evolve in order to match the premium nature of their offerings and effectively engage modern homebuyers.

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The Challenge

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Outdated brand positioning misaligned with the luxury market

Low digital visibility for flagship developments

Fragmented marketing and sales processes, leading to lead attrition

Lack of unified brand voice across online and offline channels

Need to emotionally connect with aspirational, high-intent audiences

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Approach

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1. Strategic Rebranding & Market Repositioning
_{We executed a full-scale}_{Brand Optimization}_{program — redefining IMEN SAZEH’s identity to better reflect its luxury DNA. This included a new visual system, narrative tone, and brand architecture that emphasized trust, refinement, and lifestyle elevation.}

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2. Cross-Channel Content Activation
_{We launched storytelling-led campaigns across social media, video, and event marketing — capturing IMEN SAZEH’s daily efforts, construction excellence, and client-first philosophy. Every content touchpoint was designed to reflect the brand’s core message: helping people live their dream.}

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3. Signature Launch Events
_{To maximize engagement and exclusivity, we produced high-impact project reveal events. These occasions served as emotional milestones for the brand, turning launches into lifestyle experiences and reinforcing IMEN SAZEH’s position as a prestige developer.}

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4. Unified Revenue Operations Strategy (RevOps)
_{We built an integrated}_RevOps_{framework between IMEN SAZEH’s sales team and our marketing engine — streamlining lead flow, CRM handoff, and feedback loops. This alignment ensured qualified leads were nurtured and handed off with context, resulting in faster deal closures and stronger conversion metrics.}

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5. Brand Lift & Market Intelligence
_{Through post-campaign surveys and brand recall tracking, we recorded a}_{+40% increase in brand awareness}_{within the core target audience. This measurable shift reflected both increased visibility and improved brand perception.}

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Services

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Brand Optimization

Brand Positioning & Narrative Redesign
Visual Identity & Messaging Alignment
Perception Shaping Campaigns
Strategic Brand Communication Plan

Content Performance

Social Content Strategy & Production (Instagram, LinkedIn, Real Estate Portals)
AI-Enhanced Creative Production (Project previews, brand films, construction diaries)
Content Automation & AI Workflows (Distribution across platforms based on engagement signals)

Custom Services

Project Launch Event Management (Concept, planning, PR integration)
RevOps Strategy Development (Marketing-to-Sales alignment with CRM integration)
Brand Perception Surveys & Awareness Measurement (Audience-level benchmarking pre/post campaign)

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Results